Pre-Launch Checklist
1. Planning & Strategy
☐ Define your website’s purpose and goals
☐ Identify your target audience
☐ Research competitors and industry trends
☐ Choose a memorable domain name
☐ Select a reliable hosting provider
2. Branding & Design
☐ Create a professional logo and brand identity (colors, typography, style)
☐ Ensure a clean, modern, and intuitive UI/UX design
☐ Use high-quality images and graphics
☐ Ensure mobile-friendly and responsive design
3. Web Development
☐ Choose the right CMS (e.g., WordPress, Shopify, custom Laravel/PHP)
☐ Optimize website speed and performance (CDN, caching, compression)
☐ Ensure cross-browser compatibility
☐ Implement security measures (SSL certificate, firewalls, backups)
☐ Enable GDPR compliance (cookie consent, privacy policy)
SEO & Performance Optimization
4. On-Page SEO
☐ Use proper heading structure (H1, H2, H3, etc.)
☐ Optimize title tags, meta descriptions, and URL slugs
☐ Add alt text to images
☐ Use schema markup for rich snippets
5. Technical SEO
☐ Submit XML sitemap to Google Search Console
☐ Set up robots.txt to control crawling
☐ Fix broken links and optimize internal linking
☐ Ensure website loads in under 3 seconds
☐ Implement structured data for better search visibility
6. Content Strategy
☐ Create a blog section for valuable content
☐ Optimize content for readability and engagement
☐ Use a mix of text, images, videos, and infographics
☐ Include clear CTAs (Call-to-Actions)
Marketing & Growth
7. Google & Analytics Setup
☐ Add site to Google Search Console
☐ Set up Google Analytics for tracking visitors
☐ Install Facebook Pixel (if running ads)
☐ Enable event tracking for key actions (e.g., form submissions)
8. Social Media & Marketing
☐ Create social media pages (Facebook, Instagram, Twitter, LinkedIn)
☐ Share blog content regularly on social media
☐ Enable social sharing buttons on website
☐ Run initial marketing campaigns (SEO, social media, email)
9. Email & Lead Generation
☐ Set up a newsletter subscription (Mailchimp, ConvertKit, etc.)
☐ Create a lead magnet (freebie, discount, or ebook)
☐ Use pop-ups or exit-intent forms for conversions
Post-Launch Maintenance
10. Security & Updates
☐ Regularly update plugins, themes, and core files
☐ Perform regular backups (daily or weekly)
☐ Monitor for broken links and fix them
☐ Protect against spam with an anti-spam plugin
11. Performance Monitoring
☐ Use Google PageSpeed Insights to monitor speed
☐ Track and improve bounce rates
☐ Conduct A/B testing for improvements
☐ Keep improving based on analytics data
🚀 Final Step: Promotion & Growth
✔️ Start running ads if necessary (Google Ads, Facebook Ads)
✔️ Focus on link-building for SEO
✔️ Engage with users through comments and emails
✔️ Regularly update content for better rankings
💡 Pro Tip: Regularly analyze traffic and user behavior to refine your website strategy! 🚀